Are you searching for the best marketing Automation softwares? So here’s the solution. Marketing agencies and businesses have to deal with an endless amount of assets and campaigns on a daily basis. But these all can’t be handled without the proper tools.
Marketing automation tools can save you hours because it can handle routine tasks and other marketing needs efficiently. Not all platforms claim to deliver automated workflows, but some of them are the best.
Our team tested a lot of marketing automation tools, and then selected the best options. In this guide, we’ll share you the best marketing automation software tools to help streamline your marketing processes in 2026.
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How To Find The Best Marketing Automation Tool?
Marketing automation tool assists businesses to automate and control various marketing tasks such as email, social media, advertisements and text messages. Simply, it is software that saves time and complete repetitive marketing work automatically.
There are several factors to consider in order to select the best tools:
Automation capabilities: The most applicable tools have the ability to automate various marketing platforms, including email, SMS, digital advertisements, and social media. Their workflow constructors are supposed to simplify creating customer journeys.
Integration: An effective marketing automation system must integrate well with the other systems such as CRM, content, and sales management tools, to have everything in line.
Value of money: Almost the tools are paid, and have different plans, some of them are too expensive also. so it is necessary that the features should matched the price.
User-friendliness: It needs to be easy to use without the support team to guide on how to use it all the time.
Reports and analytics: Good reporting capabilities are needed to monitor performance, comprehend outcomes and design further actions.
Each platform was tested for usability, automation setup, reporting, and value. Based on these criteria, we have listed the best marketing automation tools to help businesses run effective and efficient campaigns.
The List Of Best Marketing Automation Softwares In 2026
Brevo
Brevo is an all-in-one marketing tool that combines CRM, meeting scheduling, and marketing automation. It supports email, SMS, and WhatsApp automation, even on the free plan. Brevo is easy to use and ideal for small businesses, though it can feel limited as you scale.
Some key features, such as advanced analytics and predictive tools, require higher plans. The free plan includes branding and a 300-email-per-day limit, which can be removed by upgrading.
Price: Free plan available; paid plans start at $9/month.
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HubSpot Marketing Hub
HubSpot is a leading marketing platform offering deep automation and CRM tools. It integrates email, chat, ads, and analytics, providing a complete marketing system. Its interface is user-friendly, and the workflow builder is powerful with AI tools for lead management and reporting.
However, most advanced automations like email campaigns or full workflows are only available in the expensive Professional plan. The free plan mainly supports chatbots. HubSpot is best for growing businesses or enterprises that need an all-in-one marketing and sales system.
Price: The paid plans starts from $890/month.
Omnisend
Omnisend is designed for eCommerce marketing automation. It supports email, SMS, and push notifications with many pre-made workflows. The free plan includes advanced tools like segmentation, customer profiles, A/B testing, and AI-powered email writing.
Omnisend’s templates are stylish and professional, and users get access to learning resources through Omnisend Academy. The only drawback is that it works best for online stores and may not suit other businesses.
Price: Free plan available and paid plans start at $16/month.
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ActiveCampaign
ActiveCampaign offers strong automation and CRM features for marketing and sales. It includes thousands of pre-built workflows in multiple languages and AI tools for creating emails and predicting the best send times.
You can even describe a campaign idea, and the AI will build it automatically. it has lots of features but may feel too complex for beginners. Predictive sending and other advanced AI tools are only in higher plans. Overall, it’s ideal for businesses that need powerful automation and global reach.
Price: The paid plans starts at $15/month
Klaviyo (Web, iOS, Android)
Klaviyo is a user-friendly tool with drag-and-drop customization for forms, workflows, and dashboards. It’s perfect for eCommerce stores, integrating smoothly with Shopify and other platforms.
Non-eCommerce users can still benefit from its strong automation and analytics. Its templates are beautiful and easy to edit, making campaign creation simple and fast. Klaviyo balances great features with affordability for growing online brands.
Price: Free plan available and paid plans start at $20/month.
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Customer.io
Customer.io focuses entirely on marketing automation and customization. It supports email, SMS, Slack, Twilio, and push notifications. You can add custom data, create personalized messages using code or Liquid, and design advanced workflows easily.
Its A/B testing is powerful you can test up to eight email variations at once. The AI tools suggest segments and help write messages. It’s best for businesses wanting total control over automations but comes at a higher price.
Price: The paid plans starts at $100/month
Ortto
Ortto combines powerful automation with deep analytics. Its visual “Journeys” builder makes email and SMS automation easy, while revision history lets you undo mistakes. It tracks detailed user behavior and offers custom dashboards and lead capture widgets.
Ortto’s AI tools analyze subject lines, create audience segments, and predict engagement.
You can see reports on conversions, timing, and revenue. It’s perfect for advanced marketers wanting data-rich insights, though it’s expensive compared to basic tools.
Price: The paid plans starts at $199/month and more.
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8. Mailchimp
Mailchimp is known for email marketing but now offers full marketing automation, reporting, and even website creation. You can build automated workflows, schedule messages, and track customer journeys easily. It integrates with platforms like Shopify and Facebook Ads for sales and ad triggers.
Though it’s simple and beginner-friendly, advanced features and longer workflows require higher plans. It’s best for small to mid-sized businesses that want email-focused automation with some extra flexibility.
Price: Free for up to 500 contacts and paid plans start at $13/month.
Conclusion
You should have time to select the best marketing automation tool. These tools can done most of the routine work. Enabling your team to concentrate on business strategy, creativity, and general growth.
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